Case Study: Uncle Vinnie’s Comedy Club achieves improved ad performance and lower costs with ADP (Google Ads by Upnetic)

Funny business on the Jersey Shore

Uncle Vinnie’s Comedy Club, founded by brothers Dino and Jerry Ibelli in Point Pleasant Beach, NJ, grew from a restaurant weekly comedy night into a top East Coast venue. The club’s challenge was finding an affordable advertising platform that effectively reached its local, comedy-loving audience after limited success with newspapers, radio and traditional agencies.

Using Google Ads by Upnetic through RUN Powered by ADP, the Upnetic team set up targeted campaigns (50-mile radius, fans of comedy shows and comedians) and provided ongoing reporting and quick support. In four months the club saw 18,167 impressions, 2,653 clicks, 46 total conversions (including 20 phone leads), a $0.68 CPC, $36 cost per conversion and a 14.6% CTR—outperforming industry averages and allowing Dino to shift ad spend away from other channels.

Uncle Vinnie’s Comedy Club

Dino Ibelli

Co-Owner