Case Study: Carmen Salazar Photography increases online leads and simplifies payroll with ADP

Carmen Salazar Photography - Customer Case Study

Carmen Salazar Photography is a luxury boutique boudoir studio outside Sacramento that shifted from wedding to direct-to-client boudoir work and needed a new way to find customers and manage digital marketing. Owner Carmen Salazar sought to move ad management off her plate while maintaining a service-focused approach that matched her creative business.

ADP’s Google Ads by Upnetic team, included with her RUN Powered by ADP bundle, handled strategy, onboarding and ongoing campaign management through a transparent portal and monthly check-ins. The campaigns made Google the studio’s top referrer and converter, delivering 21,096 impressions, 1,392 clicks, 12 conversions, a 6.60% CTR (vs. 2.41% benchmark), $1.16 CPC (vs. $6.40 industry) and a $134.42 cost per conversion, while ADP’s payroll tools simplified back-office operations.

Carmen Salazar Photography

Carmen Salazar

Owner