Case Study: Budget Hearing Centers achieves restored Google Ads performance and regained online leads with ADP

Budget Hearing Centers - Customer Case Study

Budget Hearing Centers, a low-cost audiology practice in Bloomington, MN owned by Paul Thulin, relies on referrals and Google Ads for new customers. When Google mistakenly flagged their ads as trademark violations, internet-driven new customers plunged by about 60%, significantly reducing advertising impact and revenue.

They enlisted Google Ads by Upnetic, who corrected the misclassification by working directly with contacts at Google and restored ad delivery without changing the creatives or charging extra. Performance rebounded: 8,516 impressions, 636 clicks, 17 total conversions (14 phone leads, 3 direction requests), a 7.47% CTR (vs. 6.11% benchmark), $2.13 CPC (vs. $3.63 industry avg) and $49 CPA—bringing customers back and improving overall ad efficiency.

Budget Hearing Centers

Paul Thulin

Owner