Case Study: Broadway Chiropractic & Wellness achieves streamlined payroll and halved advertising costs with ADP

Broadway Chiropractic & Wellness - Customer Case Study

Broadway Chiropractic & Wellness, a three-person practice in Murfreesboro, Tennessee run by Drs. Krysten and Matthew Jacobs, opened in 2020 while juggling a move, a new baby, and unfamiliar state taxes. They needed to offload payroll and get more effective advertising after parting ways with an underperforming ad agency, without wasting time or money on costly vendors.

They adopted RUN Powered by ADP for fast, reliable payroll and Google Ads by Upnetic (offered through ADP) to rebuild their ad strategy. Upnetic optimized targeted, bilingual campaigns—ADP covers Upnetic’s fee so the practice pays only for ad spend—cutting advertising costs roughly in half and driving about 50% of new patients from Google. Campaign results include 5,649 impressions, 377 clicks, 39 conversions, a 6.67% CTR, and a $1.84 CPC.

Broadway Chiropractic & Wellness

Krysten Jacobs

Co-owner