Case Study: Arthur Murray Dance Center Whitefish Bay boosts Google Ads budget 35% and cuts CPC with ADP

Arthur Murray Dance Center Whitefish Bay - Customer Case Study

Arthur Murray Dance Center Whitefish Bay is a social dance studio in Whitefish Bay, WI, offering private lessons, group classes, kids’ programs and events. The owners were frustrated by average Google Ads performance and high agency fees (about 35%), and wanted a more cost-effective way to drive enrollments and fill gaps they’d identified in their marketing during the pandemic.

They switched to Google Ads by Upnetic through RUN Powered by ADP, working directly with a digital marketing specialist who restructured targeting and eliminated agency fees, allowing them to immediately increase their ad budget by 35% at no extra cost. Results included 9 conversions, 5,726 impressions, 424 clicks, a 7.4% CTR (above the 5.94% benchmark) and a $1.79 CPC (below the $3.97 industry average), plus direction requests and phone leads—improving efficiency and return on ad spend.

Arthur Murray Dance Center Whitefish Bay

Zach Rosen

Co-owner