Case Study: TradeWinds Island Resorts achieves faster hiring and unified HR management with ADP Workforce Now

An all-in-one platform with self-service tools

TradeWinds Island Resorts is a two-property, 31-acre beachfront resort on Saint Pete Beach, Florida, employing about 1,100 people under a nine-person HR team led by VP Glenn Willocks. Rapid seasonal growth (from 650 to 1,100 employees) and a tight hospitality labor market left the team facing inconsistent application processes, paper workflows, and a culturally diverse, multilingual workforce that needed better self-service options.

TradeWinds implemented ADP Workforce Now, adding ADP’s recruitment module, a custom mobile application, Carrier Connections, and a modern 401(k) portal to centralize payroll, time, benefits, and hiring data. The result: more—and better—applicants via mobile apply, faster hiring decisions, reduced administrative burden for benefits staff, higher employee engagement through 24/7 self-service, and greater executive confidence that employees are paid and supported correctly, enabling stronger guest service.

TradeWinds Island Resorts

Glenn Willocks

Vice President of HR