Case Study: Detail Pro Shop achieves streamlined payroll, expanded benefits and 70–80% lead conversion with ADP

A car shop where details matter

Detail Pro Shop is a Columbus-based full-service vehicle, watercraft and aircraft detailing business that expanded to a second location and needed more from its payroll provider—retirement plans, benefits access, robust reporting and a national partner with responsive, personalized support after a poor experience with another vendor.

Switching to RUN Powered by ADP gave Detail Pro Shop payroll, benefits options, state-compliance reporting and a dedicated rep, plus included Google Ads management via Upnetic at no extra cost. The campaign delivered strong results—21,306 impressions, 1,582 clicks, 65 phone leads, a 7.43% CTR (above benchmark) and $3.07 CPC—and the team is closing 70–80% of those leads, while ADP’s tools simplified employee self-service and administration.

Detail Pro Shop

Mike Dilger

Owner