Case Study: Unilever increases consumer joy by 79% with Adoreboard

Unilever measured emotional responses of two product prototypes to improve customer experience and product innovation

Unilever worked with Adoreboard to better understand the emotional impact of “good” and “bad” hair days and how specific hair conditions influence consumer feelings. The challenge also included comparing emotional differences across consumer groups after testing two product prototypes to improve customer experience and product innovation.

Adoreboard used memory writing and emotion analysis to assess open-ended consumer feedback, linking emotions to hair problems, hair type, and prototype responses. The approach revealed key emotional triggers, connected reactions to specific hair types, identified the best-performing product by emotion, and increased consumer joy by 79%.

Unilever