Case Study: TikTok achieves 1158% user base growth with Adoreboard

TikTok boosts user base by 1158% with Adoreboard

The customer, TikTok, faced the challenge of increasing its user base in the European market, specifically in Germany. To achieve this growth, they partnered with the behavioural consultancy firm Behave, which utilized the Adoreboard platform to understand the emotional drivers of their target audience.

Using Adoreboard, TikTok and Behave analyzed online conversations to identify key interests and pain points among young German adults. This led to a strategy of creating live content around the popular Gamescom event to address user frustrations. The solution implemented with Adoreboard's help resulted in a dramatic user base increase of 1158% in Europe.

TikTok