Case Study: Three Mobile increases brand trust with Adoreboard

Three Mobile increased brand trust by 53% leading to increased sales

Three Mobile, one of Ireland’s largest mobile phone networks, wanted to strengthen emotional connections with customers, cut through advertising noise, and build brand love during key sales periods. To better understand customer sentiment and improve its content strategy, Three Mobile worked with Adoreboard and its Emotics emotion analysis platform.

Adoreboard helped Three Mobile measure how audiences responded emotionally to its award-winning #ThePerfectSurprise campaign. The results were strong: brand affinity increased by 42%, overall brand trust rose by 53%, and detractor emotions such as disgust dropped by 80%, contributing to increased sales and a more emotionally resonant brand experience.

Three Mobile

Cian McDonagh

Digital Marketing Manager