Case Study: McCann Health achieves a 48% lift in content effectiveness with Adoreboard

Helping McCann deliver a global content strategy based on patient emotions

McCann Health, a global digital agency for leading healthcare and pharma brands, needed a scalable analytics approach to bring innovation to seven international markets. They wanted to understand the emotions of patients at each stage of the customer journey so they could create relevant, actionable insights for educational outreach and digital marketing. Adoreboard’s Emotics was used to support this effort.

Using Adoreboard’s Emotics, McCann Health uncovered key emotional themes and patient pain points, enabling the creation of a global, emotion-based content strategy and go-to-market plan. The result was a 48% increase in the effectiveness of content based on emotional triggers, along with a detailed market assessment built around patient emotions.

McCann Health

Emily Brooks

Engagement Strategy Director