Case Study: Franklin Templeton identifies £1.2bn annual boost to UK pension contributions with Adoreboard

Franklin Templeton identifies £1.2bn annual pension boost with Adoreboard

Franklin Templeton, a large investment banking firm, faced the challenge of understanding the rapidly shifting employee experience landscape for the emerging millennial workforce. They needed to uncover how this demographic felt about pensions and responsible investing to remain relevant, but they struggled to gain actionable insights from vast amounts of unstructured data like open-text survey responses and social media commentary. To address this, they partnered with vendor Adoreboard and used its Emotion AI platform.

Adoreboard's solution analyzed the emotional responses from over 2,500 people by processing unstructured text from surveys and social media. This eliminated 90% of their manual analysis and provided integrated insights. The key result was the identification of a significant emotional gap; Adoreboard found that 45% of millennials would increase their pension contributions if providers better aligned with their values on responsible investing. This insight revealed a potential £1.2bn ($1.5bn) per year increase in UK pension contributions, a finding that was subsequently covered by the Financial Times.

Franklin Templeton