Case Study: Freshfields Bruckhaus Deringer improves employee experience with Adoreboard

Enabling Freshfields to optimise their recruitment campaign and improve their trainee recruitment experience.

Freshfields Bruckhaus Deringer, the global law firm, worked with Adoreboard to better understand and optimise its online recruitment campaign and trainee recruitment experience. In a highly competitive market for attracting top UK trainees, Freshfields wanted to know what was working, what could be improved, and how to uncover new marketing and content insights at scale.

Adoreboard used its Emotics platform to gather real-time data from multiple social media channels and surface the key themes and emotions behind the conversation. The solution revealed decision-ready insights that helped Freshfields improve brand performance, identify actions to enhance its associate recruitment process, and refine the recruitment journey, while also uncovering emotions associated with the brand.

Freshfields Bruckhaus Deringer

Barney O'Kelly

Global Head of Communications