Case Study: AnalogFolk increases brand consideration by 2% with Adoreboard

Enabling AnalogFolk to increase buying behaviour across their client’s business

AnalogFolk, a global digital creative agency, needed to improve the efficiency and effectiveness of new consumer acquisition, create content and targeting aligned to consumer needs, and identify emotional motivators for engagement and purchasing before customers entered the store. To address this, they worked with Adoreboard using its emotion analysis and data intelligence capabilities.

Adoreboard’s analysis helped AnalogFolk understand how customer mood influenced buying behaviour, revealing whether consumers were likely to respond, engage, or purchase. Based on these insights, AnalogFolk tailored content and targeting to emotional intent, resulting in a 50% improvement in cost per click, a fourfold reduction in bounce rate on content, and a 2% increase in brand consideration globally.

AnalogFolk

Mark Barry

Global Head of DNA