Case Study: easyJet increases click-through rate with Adoreboard emotion analysis

Easyjet used emotion analysis to predict a 13% increase in content click-through rate

easyJet, Europe’s leading airline, wanted to improve customer engagement in a crowded market by making its communications more personalised and emotionally resonant. To address this challenge, it worked with Adoreboard and its emotion analysis software to better understand how emotion in email content affected customer response.

Adoreboard analysed the emotions in easyJet’s emails and used regression analysis to link emotional content with click-through behaviour. Based on these insights, Adoreboard optimised the email content, resulting in a 13% increase in click-through rate and contributing to more personalised, engaging customer experiences.

easyJet