Case Study: Solena Materials builds a credible LinkedIn presence with Adopter

Solena Materials boosts LinkedIn presence in 8 months with Adopter

Solena Materials, an Imperial College spinout developing synthetic protein-based fibres, faced the challenge of having no social media presence and no consistent messaging to explain its complex technology to potential customers, partners, and investors. The company lacked the internal capacity to build this credible online presence. The marketing agency Adopter was engaged to provide a communications strategy, content creation, and social media management to address this challenge.

Adopter developed a strategic communications plan with targeted key messages and expanded Solena's visual identity. They created and managed a consistent content plan, producing weekly posts with tailored copywriting, graphic design, and video editing. This solution required minimal time from Solena's team for review. The results were an active LinkedIn presence that generated inbound interest, including enquiries from venture capitalists about investment, and helped the team get recognized at industry events. Adopter successfully kickstarted Solena's online presence, connecting them with their core B2B audience.

Solena Materials