Case Study: Qflow turns construction data into thought leadership and commercial traction with Adopter

Qflow grows LinkedIn followers 61% with Adopter

Qflow, an AI-powered data platform for the construction industry, faced a challenge common to scaling startups: its small marketing team was stretched too thin to produce the volume of content and thought leadership needed to establish authority and support its expansion into the US market. They partnered with the marketing agency Adopter to gain the capacity required to turn their novel solution and live site data into sustained brand recognition.

Adopter worked as an embedded partner to deliver a comprehensive solution including social media strategy, content creation, industry reports, video production, and brand implementation. This work significantly elevated Qflow's profile, resulting in a 61% growth in LinkedIn followers to over 9,500, with over half being senior or director-level professionals. The engagement rate soared to 12.2%, well above the industry average, and LinkedIn-driven website traffic increased by 51% year-over-year, establishing Qflow as a recognized name across multiple markets.

Qflow