Case Study: NatureAlpha builds an institutional LinkedIn thought leadership presence with Adopter

NatureAlpha reaches 8.8% engagement with Adopter

NatureAlpha, a provider of a geospatial biodiversity analytics platform for institutional investors, faced the challenge of launching its product with no online presence. Their LinkedIn page was dormant just weeks before COP26, an event where biodiversity would enter mainstream finance conversations, and they needed a way to be found and taken seriously by asset managers. The vendor Adopter was engaged to implement a communications strategy.

Adopter launched NatureAlpha's LinkedIn presence during COP26 and managed the page for nearly two years, publishing thought leadership content on biodiversity regulation and nature risk. They also built the personal LinkedIn profile of founder Dr. Vian Sharif. The solution achieved a 49% visitor rate from relevant sectors, a 39% visitor rate from Director-level or above audiences, and sustained an 8.8% engagement rate, which was 2.7 times the financial services sector average.

NatureAlpha