Case Study: Multus Biotechnology launches a scalable, commercial-ready website with Adopter

Multus Biotechnology launches new website in time for world-first product launch with Adopter

Multus Biotechnology, a company developing animal-free growth media for cultivated meat, was transitioning from an R&D to a commercial-stage business. Their challenge was to redesign their website to reflect this new, more mature commercial identity. They partnered with the marketing agency Adopter for a comprehensive website redesign, development, and consultancy service to achieve this goal.

Adopter implemented a business-centric design approach, leveraging the Stanford Guidelines for Web Credibility and SEO best practices to create a scalable, mobile-responsive site. The solution was feedback-driven and included a full handover, equipping the Multus team to easily update the site themselves. The new website launched successfully in time for a world-first product launch. Adopter's work received positive feedback from stakeholders and provided Multus with a professional online profile that supports their growth and makes ongoing site maintenance significantly easier.

Multus Biotechnology