Case Study: Low Carbon Materials builds a credible digital presence and drives inbound enquiries with Adopter

LCM grows organic search from 0 to a third of traffic with Adopter

Low Carbon Materials (LCM), a startup manufacturing carbon-negative construction materials, faced the challenge of building credibility and a digital presence from scratch. With no website, marketing team, or social media strategy, the Durham University spin-out needed to be discovered and taken seriously by enterprise construction firms and investors as it scaled. They partnered with the marketing agency Adopter to address this.

Adopter became LCM's fractional marketing team for over four years. They built a foundational website and social channels, created targeted content, and ran campaigns around major milestones like the Earthshot Prize and a royal visit. This strategy resulted in hundreds of inbound product enquiries from construction firms, a LinkedIn engagement rate 3-4x the industry benchmark, and organic search growing to a third of all website traffic, establishing LCM as a credible industry leader.

LCM (Low Carbon Materials)