Case Study: GroundUp drives commercial enquiries across three continents with Adopter

GroundUp boosts search impressions by 76% with Adopter

GroundUp, a company developing biochar-based soil amendments for Indian farmers, faced a challenge with its homemade website and undefined messaging. Despite making significant progress with field trials and production partnerships, its online presence failed to convey its professional operations to international partners and investors. The company engaged the marketing agency Adopter to develop its strategy and build a new website.

Adopter defined GroundUp's core messaging for its diverse audiences and designed, wrote, and built a comprehensive new website grounded in that strategy. The solution led to a significant improvement in online performance, including a 76% increase in search impressions and a 39% improvement in its average search position. This resulted in a consistent stream of commercial enquiries from over 30 countries, spanning partnership, investment, and research interest.

GroundUp