Case Study: Green Digital Finance Alliance launches a faster, scalable website with Adopter

Green Digital Finance Alliance relaunches website ahead of COP27 with Adopter

The Green Digital Finance Alliance (GDFA), a global non-profit working at the intersection of digital technology and sustainable finance, needed to quickly clean up its existing website and launch a new one in time for COP27 to properly showcase its work and knowledge products. They partnered with the marketing agency Adopter for a comprehensive website redesign and development project to achieve this goal.

Adopter implemented a feedback-driven process to design, develop, and launch the new GDFA website on a fast-tracked timeline. The solution was built with scalability and mobile responsiveness in mind, following SEO best practices and the Stanford Guidelines for Web Credibility. As a result, the site was successfully relaunched ahead of COP27 with significantly improved speed and a reduced digital carbon footprint. Following the launch, Adopter onboarded the GDFA team, equipping them to take control of their online presence.

Green Digital Finance Alliance