Case Study: Green Digital Finance Alliance boosts reach and engagement with Adopter

Green Digital Finance Alliance boosts engagement 405% with Adopter

The Green Digital Finance Alliance (GDFA), a global non-profit, faced a challenge with its outdated digital presence. Its main website was slow, one of its key initiatives had no standalone site, and its open data platform was difficult to use and full of technical issues. With no in-house marketing or design team, GDFA engaged Adopter for a brand refresh and to overhaul its web properties.

Adopter delivered a comprehensive solution, providing a brand refresh and building new websites for GDFA and its Every Action Counts initiative. They also redesigned the Encyclopenergy data platform, integrating Airtable to make the data usable. The results were significant: a social media campaign for a report launch saw a 405% wider reach, the new websites served visitors from over 140 countries, and engagement on the data platform increased by 68%. Adopter empowered GDFA's team to manage all content independently across the new sites.

Green Digital Finance Alliance (gdfa)