Case Study: Dekiln achieves a successful commercial rebrand and generates buyer enquiries with Adopter

Dekiln launches a new brand in 6 months with Adopter, cutting kiln-firing for tiles by 94%

Dekiln, a developer of bio-inspired ceramic technology, faced the challenge of commercializing its innovative product without a commercial-facing brand. The company, then known as DeakinBio, had no name that communicated its purpose, no clear messaging, and only a homemade website, leaving it unable to connect with its target buyers. The marketing agency Adopter was engaged to address this critical gap.

Adopter executed a complete rebrand, creating the new name Dekiln, a distinct visual identity, and tailored messaging for two key audiences: tile manufacturers and architects. They then designed and built a new website with separate pathways for each audience. The solution generated immediate traction, with manufacturers exploring licensing, architects requesting samples for live projects, and a global material library adding Dekiln's product. The new brand and website became Dekiln's key commercial channel, driving international enquiries and conversations without any paid promotion.

Dekiln