Case Study: Cultivate helps agri-tech founders sharpen go-to-market strategy with Adopter

Cultivate sharpens agri-tech go-to-market across 2 cohorts with Adopter

Cultivate, an agri-tech accelerator programme run by Harper Adams University and Barclays Eagle Labs, faced a challenge where its founders, who had strong scientific offerings, struggled to articulate their target customers and value propositions. Many were attempting to sell to overly broad and undifferentiated audiences, which hindered their go-to-market efforts. Adopter was engaged to provide strategic consultancy and training.

Adopter delivered workshops and one-to-one consultancy sessions for two cohorts, focusing on frameworks like the Value Proposition Canvas and customer segmentation. The solution was adapted for the second cohort to include deeper segmentation work based on founder needs. As a result, founders were able to identify and prioritize specific customer segments by budget and urgency, immediately applying the frameworks to refine their pitches and go-to-market plans. The success led Cultivate to choose Adopter to deliver the programme's final cohort.

Cultivate