Case Study: Veteran Games achieves national media reach with Adoni Media

Veteran Games reaches 2.5 million Australians with Adoni Media

Veteran Games, an organization uniting current and former Defence members through competitive events, faced the challenge of showcasing its diverse participants and amplifying its national message of connection and support for the Gold Coast Finals. Adoni Media was engaged to design a public relations strategy that would localize stories across the country and build momentum for the event, utilizing video news releases (VNRs) as a central service.

Adoni Media implemented a comprehensive solution that involved filming the event, capturing interviews, and delivering broadcast-ready VNRs directly to newsrooms to facilitate wide and quick sharing. The team also managed on-the-ground media coordination, including live crosses for programs like Sunrise. This strategy generated over 79 national media stories, an audience reach of 2.5 million, and an advertising value equivalent of $640,000, successfully highlighting the incredible work of Veteran Games.

Veteran Games