Case Study: Queensland Performing Arts Centre achieves broader media coverage with Adoni Media's Video News Releases

Queensland Performing Arts Centre uses Adoni Media’s VNRs for broadcast coverage since 2014

The Queensland Performing Arts Centre (QPAC) needed a reliable way to ensure television news coverage for its media events announcing new shows, as networks were often unable to attend due to breaking news or crew shortages. To address this challenge, QPAC engaged Adoni Media to implement its Video News Release (VNR) service as a backup plan.

Adoni Media's solution involved sending a team of former TV journalists to film events, edit highlights, and distribute the professional footage to newsrooms. This provided networks with ready-to-use material for their stories. As a result, news outlets across Australia, including major networks like Nine, Seven, and Ten, have consistently used the VNR content for broadcast and online stories since 2014. For QPAC, this service also supplied high-quality content for its own social media and digital marketing channels.

Queensland Performing Arts Centre