Case Study: Play Matters Australia boosts brand awareness with Adoni Media PR

Play Matters Australia secures 38 stories and $36,000+ in PR value with Adoni Media

Play Matters Australia, a national not-for-profit playgroup provider, engaged Adoni Media for public relations support to raise brand awareness ahead of its 50th anniversary. The challenge was to promote the organization's important work, including a new hub opening, a grants program, and its Messy Play Matters events. Adoni Media was also tasked with providing media training and crisis management preparation for the organization's key spokespeople.

Adoni Media implemented a multi-layered PR strategy that utilized geo-targeted media releases and video news releases to secure coverage in local, regional, and national media outlets. This approach generated 38 media stories, which achieved an advertising value equivalent of over $36,000 and reached an audience of nearly half a million people. The campaign successfully boosted event attendance and significantly raised the profile of Play Matters Australia across Australia.

Play Matters Australia