Case Study: NTI Protects Customers’ Reputation in Crises with Adoni Media’s 24/7 Crisis Communications Support

NTI cuts crisis response time with Adoni Media’s 24/7 support since 2021

The customer, NTI, Australia's largest provider of specialist transport insurance, faced a challenge when its clients were involved in high-profile truck crashes and incidents that led to significant media scrutiny and potential reputational damage. To protect its customers' businesses, NTI engaged its long-standing PR partner, Adoni Media, to provide crisis communications support.

Adoni Media implemented a solution offering 24/7 on-call crisis communications to any NTI customer involved in an incident. The Adoni Media team provided immediate expert advice on handling media enquiries, liaised directly with journalists, and distributed statements. This support helped to correct facts, end negative media coverage, share the truck driver's perspective, and protect the reputation of businesses, leading to more sensitive and accurate media reporting of road incidents.

NTI