Case Study: National Transport Insurance drives record MND fundraising with Adoni Media

National Transport Insurance raises $235,000 for MND with Adoni Media

National Transport Insurance (NTI), Australia's largest transport and logistics specialist insurer, required an annual PR campaign to promote its fundraising raffle for Motor Neurone Disease research. Their challenge was to generate widespread media coverage to drive ticket sales and build their reputation in the industry. They engaged the vendor Adoni Media for public relations services.

Adoni Media implemented a strategy that included sending over 30 media releases and utilizing Video News Releases (VNRs). This solution generated hundreds of news stories across regional and metropolitan TV, radio, and newspapers, reaching an audience of millions. The efforts by Adoni Media helped drive record fundraising levels, with the 2021 raffle alone raising $235,000 and nearly $870,000 donated to MND research since the initiative began.

National Transport Insurance