Case Study: National Transport Insurance boosts road safety media reach with Adoni Media

National Transport Insurance earns 150+ media stories with Adoni Media

National Transport Insurance (NTI) sought to gain media exposure for its annual national road safety research report. The challenge was to find a newsworthy angle for the NTARC report to ensure it reached a wide audience. Adoni Media was engaged to handle the public relations campaign.

Adoni Media's solution involved strategically timing the report's launch to coincide with the Easter long weekend and hosting a media event at a major industry conference. They organized a press conference and created a Video News Release (VNR) with localized content for different states. The campaign generated over 150 media stories, an advertising value of $1.7 million, and an audience reach of over 4.5 million people. The success of this initiative led Adoni Media to become the ongoing PR partner for NTI's subsequent report launches.

National Transport Insurance