Case Study: Mission Australia raises awareness of youth homelessness with Adoni Media

Mission Australia secures coverage across 4 Queensland regions with Adoni Media

Mission Australia, a leading Australian charity, sought media coverage to promote its research on youth homelessness and the launch of new programs in Queensland. They engaged Adoni Media for public relations support to execute a local media strategy and raise awareness across the state.

Adoni Media implemented a localized approach, tailoring media releases and preparing spokespeople for different regions. This strategy secured significant coverage across television, print, and radio, including segments on WIN News, 7 News, and in publications like the Cairns Post. The campaign also achieved long-form radio interviews on major stations, successfully raising awareness for Mission Australia's research and new programs.

Mission Australia