Case Study: Kynd achieves increased brand awareness and market share with Adoni Media

Kynd earns 55+ media stories with Adoni Media

The customer, Kynd, Australia's first one-for-one supplement brand, faced the challenge of growing its brand awareness and increasing its market share as a new company. They partnered with the vendor Adoni Media for a public relations campaign to announce Turia Pitt as their new Brand Ambassador and connect with consumers by sharing their story and values.

Adoni Media implemented a national media campaign that secured coverage across television, magazines, newspapers, and radio. They also hosted an exclusive influencer and media breakfast event to generate high-value coverage. The results for Kynd included over 55 media stories, an advertising value of over $859,000, and an audience reach of over 1.76 million people.

Kynd