Case Study: InfoTrack Australia builds thought leadership in property media with Adoni Media

InfoTrack Australia reaches 12m+ audience with Adoni Media

Adoni Media was engaged by InfoTrack Australia, a leading e-conveyancing and property research provider, which sought to establish itself as the nation's premier property expert. The challenge was to position the company's key executives as thought leaders and secure widespread media coverage for its quarterly property market reports.

The solution implemented by Adoni Media involved a comprehensive PR strategy that included crafting localized media releases, distributing embargoed national alerts, and securing high-profile media placements. This approach resulted in over 470 national media stories, an audience reach of 12 million, and an advertising space rate value of $8.9 million. Adoni Media successfully positioned InfoTrack executives as 'go-to' commentators, achieving significant coverage on major networks and mastheads.

InfoTrack Australia