Case Study: Heart of Australia achieves national media reach with Adoni Media

Heart of Australia generates 160+ national media stories with Adoni Media

Adoni Media was engaged by Heart of Australia, a Queensland-based mobile medical program, to elevate its unique model of delivering specialist healthcare services to regional communities. The challenge was to generate national media coverage to raise awareness and secure critical government and corporate support for its vital work.

As Heart of Australia's long-term PR partner, Adoni Media implemented a sustained PR strategy that included media outreach and the use of Video News Releases (VNRs). The solution generated over 160 national media stories, reached an audience of more than 3.6 million Australians, and delivered an advertising value exceeding $270,000, successfully raising the profile of the organization and its government-backed expansion.

Heart of Australia