Case Study: Chicken Treat achieves national East Coast launch awareness with Adoni Media

Chicken Treat launches East Coast expansion with Adoni Media, reaching 8.5m+ audiences

The customer, Chicken Treat, a beloved Western Australian restaurant brand, faced the challenge of generating awareness and consumer interest for its first-ever national expansion to Australia's East Coast. To support this major growth initiative, Chicken Treat engaged vendor Adoni Media for public relations services to announce the opening of its new Sydney stores and educate new markets about its brand.

Adoni Media executed a comprehensive media strategy that included arranging seven live broadcasts from a new store on the Seven Network's Sunrise program. They also distributed targeted press releases, resulting in over 50 national media stories and an advertising value of over $1.5 million. The campaign successfully reached an audience of over 8.5 million, filled the new restaurant with customers, and aided in recruitment efforts by targeting potential franchise partners through industry publications.

Chicken Treat