Case Study: Chicken Treat builds brand awareness and executive profile with Adoni Media PR

Chicken Treat generates 30+ media stories with Adoni Media

Chicken Treat, a Western Australian quick service restaurant franchise, faced the challenge of launching a comprehensive brand transformation after more than 40 years. The goal was to raise awareness for its new restaurants, menu, and leadership team to support national expansion plans. To address this, the company engaged Adoni Media for a public relations campaign.

Adoni Media implemented a strategic PR solution that included media launches, video news releases, and thought leadership articles. The results were significant, generating over 30 media stories for a single product launch, including international coverage in the London Daily Mail and national coverage in the Australian Financial Review. Adoni Media's work successfully raised the profile of the brand and its CEO, providing valuable content for the franchise's internal and external communications.

Chicken Treat