Case Study: Cheese Therapy protects rural food producers and boosts brand value with Adoni Media PR

Cheese Therapy earns 147+ media stories and a $546,724+ valuation boost with Adoni Media

Cheese Therapy, a fast-growing e-commerce retailer based in Queensland, faced an urgent challenge when Australia Post announced a ban on mailing perishable goods, which threatened the very existence of their business. They engaged the PR agency Adoni Media to launch an advocacy campaign to overturn the ban and protect their operations.

Adoni Media leveraged the existing media profile of Cheese Therapy's co-founder to generate immediate national coverage, framing the issue as a David and Goliath battle. The solution successfully pressured decision-makers, resulting in Australia Post reversing the ban within hours of a key broadcast and inviting the client to an industry forum. This win for thousands of small businesses also positioned Cheese Therapy for a successful capital raise, with the campaign generating 147+ media stories valued at over $546,724.

Cheese Therapy