Case Study: Walmart achieves a 31% lift in store visits with Adomni

Walmart boosts store visits 31% with Adomni

Adomni helped PepsiCo address the challenge of raising awareness and driving store visits for its new Soulboost sparkling water line at Walmart locations. The goal was to use digital out-of-home (DOOH) advertising to specifically increase foot traffic to the Walmart stores carrying the product.

The solution involved Adomni's programmatically connected screens, which targeted adults aged 25-34 across seven venue types near Walmart stores. This strategic campaign resulted in a 31% lift in visits to Walmart stores from exposed audiences and gained over 46 million impressions in under a month.

Walmart