Case Study: UFC sells out 16,000 seats in 6 days with Adomni

UFC sells 16,000 seats in 6 days with Adomni

The UFC faced a critical challenge when it had to relocate a major fight from Las Vegas to Los Angeles with less than a week's notice, requiring a full refund and resale of all tickets. To address this, they partnered with their OOH agency and used the Adomni platform for a rapid digital advertising campaign.

Using Adomni's self-service platform, the campaign programmatically updated and launched targeted ads within minutes. This solution enabled the UFC to promote the relocated event effectively across digital screens. As a result, Adomni helped the event sell out days in advance, filling 16,000 seats in Los Angeles.

UFC