Case Study: Thorne boosts brand opinion and purchase intent with Adomni

Thorne boosts brand opinion 91% with Adomni

The customer, Thorne, aimed to increase its brand recognition, improve opinions on its health supplements, and boost purchase intent. They partnered with the vendor Adomni to execute a digital out-of-home advertising campaign.

Adomni implemented a campaign featuring ads on spectaculars, digital billboards, and urban panels in major cities. The solution, which told a compelling story using athletes Dwayne and Zaire Wade, generated over 116 million impressions. The results for Thorne were significant, including a 91% lift in brand opinion, a over 70% lift in purchase intent, and nearly 9 in 10 people reporting they enjoyed the ad.

Thorne