Case Study: Thorne increases brand awareness and purchase intent with Adomni

Thorne boosts brand awareness with Adomni across 3,062 screens

The customer, Thorne, utilized Adomni's digital out-of-home (DOOH) advertising services to cut through digital noise and raise brand awareness in key markets. Their challenge was to promote a healthy lifestyle and gain consumer trust by moving beyond digital channels experiencing device burnout.

Adomni implemented a multi-faceted DOOH campaign across several cities, utilizing screen sequencing, roadside billboards, and rideshare top screens. This solution delivered 38% more impressions than planned. Exposure to the campaign significantly increased Thorne's brand awareness, improved brand opinion, and raised purchase intent.

Thorne