Case Study: SuperDraft drives last-minute app downloads and contest entries with Adomni

SuperDraft drives 211 contest entrants in 5 hours with Adomni

SuperDraft, a daily fantasy sports app, faced a critical challenge just days before the Super Bowl. Their high-stakes contest had very few entrants, and they needed to generate last-minute awareness, app downloads, and sign-ups. They partnered with Adomni to quickly leverage digital out-of-home (DOOH) advertising to tap into Super Bowl mania and drive urgent action.

Adomni planned and launched a national programmatic DOOH and mobile campaign within just 5 hours. The solution targeted digital screens across 20 key NFL markets, delivering 38.5 million impressions. This strategy drove a significant increase in contest entrants, generating $740,000 in additional entry fees and successfully meeting SuperDraft's urgent goals.

SuperDraft