Case Study: Sonesta achieves a 41% lift in brand consideration with Adomni

Sonesta drives 41% lift in brand consideration with Adomni

Sonesta aimed to elevate nationwide brand awareness and reshape its image with consumers. To meet this challenge, they partnered with Adomni, leveraging its network of real-world digital screens for an out-of-home advertising campaign.

Adomni executed a targeted campaign using its point of interest tool to place ads on digital billboards and gas stations along travel routes. This strategy successfully engaged the target audience and promoted the Travel Pass creative. The campaign generated nearly 16 million impressions and significantly outperformed benchmarks, including a 41% lift in brand consideration and a 17% lift in brand awareness.

Sonesta