Case Study: Nestlé Coffee Partners achieves a 42% lift in Target store visits with Adomni

Nestlé Coffee Partners drives +42% store visits with Adomni

Nestlé Coffee Partners wanted to generate excitement and drive store traffic for the launch of the new Starbucks Nespresso Vertuo line at Target stores. Their challenge was to raise awareness and direct consumers to visit Target locations to purchase the product, requiring a targeted promotional campaign. They engaged the vendor Adomni to execute a digital out-of-home (DOOH) advertising strategy.

Adomni implemented a six-week campaign using digital billboards near high-performing Target stores and Uber out-of-home vehicles in key cities, complemented by mobile retargeting. This solution successfully delivered 26.5 million impressions and drove significant real-world results. The campaign resulted in a 42% lift in Target store visits from exposed audiences, with those seeing the Uber ads being 79% more likely to visit than unexposed consumers, demonstrating the effectiveness of Adomni's approach.

Nestlé Coffee Partners