Case Study: Mucinex achieves 3.4x higher web visit rates with Adomni's Smart Cross-Channel Video Strategy

Mucinex drives 3.4x higher web visit rates with Adomni

Mucinex aimed to increase brand awareness for its Mucinex 12HR products while driving measurable website engagement, particularly during the cold and flu season. To meet this challenge, they partnered with the vendor Adomni.

Adomni implemented its Smart Video Everywhere strategy for Mucinex, integrating Connected TV (CTV) with targeted Digital Out-of-Home (DOOH) placements. The solution used household targeting and synchronized creative with QR codes across both channels. The campaign delivered over 29 million combined impressions. A key result from Adomni's approach was that exposure to both CTV and DOOH drove 3.4 times higher web visit rates compared to DOOH exposure alone, significantly amplifying campaign impact.

Mucinex