Case Study: MasterClass achieves a 60% lift in website visits with Adomni DOOH

MasterClass lifts website visits 60% with Adomni

MasterClass, an online education subscription platform, sought to raise awareness and increase website traffic for its new offerings in several key U.S. markets. To meet this challenge, they partnered with the vendor Adomni to execute a digital out-of-home (DOOH) advertising campaign.

Adomni implemented a targeted strategy across multiple DOOH venue types like airports, digital billboards, and gyms, utilizing dayparting for optimal timing. This approach delivered over 187.5 million impressions. The campaign resulted in a 60% lift in website visits and a 56% increase in conversions among exposed audiences, successfully driving both awareness and subscriptions for MasterClass.

MasterClass