Case Study: HP Wolf Security boosts website visits with Adomni

HP Wolf Security boosts website visits 93% with Adomni

HP Wolf Security wanted to promote its Windows 11 Pro laptop to hybrid workers and increase brand recognition, with a primary goal of boosting website traffic. To meet this challenge, they partnered with the digital out-of-home advertising vendor Adomni.

Adomni implemented a nationwide "Work Happy Renewal" DOOH campaign across seven venue types, including airports and office buildings. Their solution used strategic budget allocation, dayparting for optimal timing, and creatives featuring a direct URL. This approach, executed by Adomni, generated over 47 million impressions and achieved a 93% lift in website visits within six weeks.

HP Wolf Security