Case Study: Guild boosts brand awareness and ad recall with Adomni DOOH

Guild boosts brand awareness by 21% with Adomni

The customer, Guild, a career opportunity platform, sought to increase its brand awareness and ad recall while driving traffic to its website. They partnered with the vendor Adomni to execute a digital out-of-home (DOOH) advertising campaign to meet this challenge.

Adomni implemented a dynamic DOOH strategy targeting medical field workers in three major cities. The solution involved placing ads across high-traffic venues and utilizing multiple creatives. This approach resulted in a significant measurable impact, including a more than 20% lift in both brand awareness and ad recall and over 21 million impressions delivered.

Guild