Case Study: FanDuel drives app downloads and registrations with Adomni DOOH

FanDuel boosts registrations 467% with Adomni

FanDuel, an official partner of the NFL, aimed to elevate app downloads, secure new customer registrations, drive betting activity, and increase brand recognition on a national scale. To meet this challenge, they partnered with the digital out-of-home (DOOH) advertising vendor Adomni.

Adomni implemented a targeted DOOH campaign that placed ads on digital billboards, bar-restaurant TVs, and screens in convenience stores and casinos. Their strategy utilized audience targeting, dayparting, and sign-up incentives. The campaign was a major success, generating over 60 million impressions. Adomni's solution drove a 467% lift in registrations in January and a 105% lift in first purchases in February, significantly exceeding FanDuel's goals.

FanDuel